You and your team have invested time, money, and effort into developing a mobile app. Although the process wasn’t easy, you managed to allocate the necessary resources to help you overcome the challenges and bring your product to market. The only problem is your app isn’t getting the downloads you expected. As many factors contribute to the success or failure of an application, identifying the culprit feels like trying to find a needle in a haystack.
Feeling concerned about your app’s download rates is understandable. Before making an impulsive decision to remove your product or invest in expensive changes to increase your downloads, consider these effective and practical solutions listed below.
Ask For Feedback
One of the simplest ways to determine the issues with your mobile app is to ask your current users. Create a survey about the user experience and encourage feedback. User reviews can also provide insight into what your target audience says about your app. Compile a list of complaints, suggestions, and opinions, and determine which ones are feasible to implement to enhance your application.
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Nothing encourages consumers to engage with a brand like incentives. A retailer might get more downloads if they offer discounts on products. Gaming apps could offer bonus points or free in-game features with every new user account. Referral programs are also popular and beneficial options. It encourages existing users to recommend your app to others to receive cash, prizes, points, and other rewards.
Expand Your Audience With App Translation
Perhaps you’re not getting the downloads you want because you’re excluding a valuable market. While your application may be available worldwide, if it’s not adequately customized to accommodate audiences from different countries, you’ll miss out on acquiring new users.
Language barriers are one of the biggest challenges. Users who can’t comprehend your content will not download the application. An app translation service will help ensure that users can access your digital product in their native language, substantially improving your download rates.
Ramp Up Marketing
You can’t expect users to download your app if they don’t know it’s available. While you’ve uploaded it to the Google or Apple Store and added a pop-up to your company website, that’s not enough. Exposure is essential to acquiring new users. Ramp up your marketing efforts by using diverse and effective strategies like those listed below:
- Blog Posts – Add content to your company blog promoting your mobile app. Including articles that provide tips on how to get the most out of your product is also ideal. If you don’t have a company blog, consider writing guest posts for blogs related to your app or outsourcing your content marketing needs to an agency.
- Social Media – If you want to spread the word about your app and have it go viral in a matter of seconds, social media is the platform to use. Create announcements, advertise incentives and promotions, upload demonstration videos, and engage your audience to encourage them to give your app a try.
- Influencers – One of the trendiest ways to get users to download your app is to hire an influencer. They’re individuals with a large following that will market your product to your audience. You can exchange cash, products, or services for their assistance.
- Email Campaigns – Use your company site, blog, and social media platforms to ask your target audience to subscribe to your email list. Then send out mass emails promoting your mobile app. More than announcing your app’s launch, send emails that provide insights like how to use the app or troubleshoot common problems. Highlight the application’s perks and benefits to encourage more downloads.
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Test Your App
If the above suggestions aren’t working, there could be an issue with your application that’s causing a negative user experience. Does it download quickly? Does it take long for the app to open? Is your app easy to navigate? If you find minor issues within the application, make the necessary changes. Then take accountability for the problems, express your apologies, and communicate the updates with your target audience to encourage them to attempt to use the app.
Developing a mobile application isn’t an overnight process. It takes hard work, dedication, and a team of professionals with the necessary skills, experience, and resources. Once you’ve overcome that hurdle, the expectation is that your app will get the attention it deserves. Unfortunately, this doesn’t happen without effort. Don’t be discouraged if your mobile application isn’t meeting your download expectations. Use the suggestions listed above to make improvements that encourage users to give it a try.