Advertising is now a more integral part of marketing campaigns. In 2020, the United States spent $225.8 million on advertising. There are so many things at stake, it is important to make a decision about how to take your advertising to the next level. We’ve put together a list of tried-and-true advertising ideas that you can use in your campaigns.

Top 30 Advertising Ideas You Can Start With for Your Campaign

Ideas for Physical Ads

1. Display Creative Billboards

Billboard advertising is a great way to promote your brand.

Billboards:

  • Eye-catching!
  • Target a large market
  • Image your product
  • Increase brand awareness
  • Flexible costs
  • To really draw your audience, you should consider the environment around you.

2. Print Ads

Show off your design talents and create flyers Posters, brochures, and newspaper ads that grab the attention of your audience.

Print ads

  • Build relationships
  • Are they cost-effective?
  • High engagement rates
  • Flexibility in your placement

3. Send Mail

Direct mail to your target audience can drive new and returning customers.

  • It’s easy
  • It is personal
  • There is less competition
  • Increase brand awareness
  • This leads to an emotional response

The postal service is used by politicians to promote their campaigns every day. To make effective advertisements, you can easily find templates online.

Traditional Ad Ideas

4. Reap The Benefits Of An Email advertisement

Email advertising allows you to send your ads directly and whenever you wish. Personalize your emails and build connections, all while increasing leads.

Sending ads within emails is also budget-friendly, You can be creative in reaching your readers.

You can advertise in email newsletters to spread the word about your products and get it in front of a wide audience. Alternativ, you can also have a newsletter that has many subscribers. You can rent space out and make money from other people’s ads.

5. Establish A Slogan

Slogans are crucial to building a strong brand. Your slogan should tell your customers why they should choose your product, and the benefits it offers.

Advertising professionals have to ensure that the slogan is relevant to the business’s purpose. Advertising slogans communicate how your product or services help customers.

6. Promote on the Radio

Radio can be used to promote your products or business in a similar way as podcasts. Radio promotion can help you promote your business.

  • Reach large audiences
  • Choose which station will hear your ad
  • Choose when you want your ad to air
  • Increase brand awareness
  • Radio stations can help you determine the most effective times to get your message across.

Also read: How to Start Positive ROI in PPC Advertising?

7. Encourage TV Promotion

Advertisements on television Your message should reach your customers at home. To target specific demographics, you can choose the channel where your ads will be shown.

53% of people over 55 receive their news from local TV. stations. If this is your target audience, your advertisement might be aired on the nightly news.

Look for events that are televised and bring in many viewers to a particular channel. Always aired the ad during Super Bowl. Television advertising is a very popular investment opportunity for businesses.

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8. Creating a Jingle

Creating a jingle allows telling your audience what you are up to What makes your product stand out in a catchy, entertaining way?

Jingles:

  • Are memorable
  • Increase brand awareness
  • Are they cost-effective?
  • You will stand the test of time

9. Collaboration with other businesses

Both businesses can access a wider market by collaborating on advertisements.

Collaborative advertisements:

  • Increase brand awareness
  • Attract new customers
  • Reach a wider audience
  • Encourage more cooperation
  • This can lead to sales spikes

A collaboration with Frito-Lay was one of Taco Bell’s most successful campaigns. These ads created a lot of hype and led to over 500,000,000 tacos being sold.

10. Include Celebrities

Celebrities can quickly promote your products. This also allows you to place your product at a higher level than the products of your competitors.

You want to choose a celebrity who aligns with your brand’s values. Also, ensure that they are liked by the public.  Big companies use to market new products for various Advertising Ideas.

11. Refer to Pop Culture

Your brand will be more approachable to the public if you use pop culture references. This makes your company more relevant and creates eye-catching visuals.

You shouldn’t underestimate nostalgia’s power. To promote their new product, the advertisement below features Velma, the beloved Scooby-Doo character.

Digital Ad Ideas

12. Pay for Paid Search

Paid search advertising is a great way to increase your rank on search engine result pages, and drive more traffic to your website.

When investing in paid advertising, you have a lot of flexibility. You can:

  • Optimize keywords
  • Modify ad copy
  • Get more leads
  • Keep track of analytics
  • Attract steady traffic

Paid search ads are a guarantee that people will search for relevant information about your business. This ensures that you are getting the most for your investment.

13. Enable QR Codes

QR codes are becoming more and more popular in recent years. 11 million households were expected to have scanned a code QR in 2020.

QR codes

  • Are they measurable?
  • Work quickly
  • As a call to action, act
  • Connect your offline audience to your online one
  • Are engaging
  • Are they shareable?

Your customers will be able to quickly scan and explore your product by including a QR code in your advertisements. You can even track the effectiveness of these QR codes.

14. Display Ads

Display ads are a type of native advertising that does not disrupt the user’s experience. These ads:

  • Increase brand awareness
  • Visibility can be increased
  • Target consumers
  • Are you visually appealing
  • Retargeting is supported

Stitch Fix, for example, placed a display advertisement before the New York Times article. To read the article, one would need to scroll past the advertisement.

15. Purchase Product Placement

Product placement is a great way for your product in the hands of a celebrity during a feature film that allows them to grab an audience’s attention while not distracting from the story.

Look at how Apple used product placement in L, the classic movie. legally Blonde Elle Wood’s Mac is clearly distinguished from the other simple, black laptops around her, as you can see.

16. Make the most of social media

It is no secret that social media use has skyrocketed in the last few years.72% of Americans claim to use social media. You can tap into this following base to promote your business wherever your customers are.

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Platforms such as Instagram are available. You can use these guidelines to create ads within your budget. You can even track your performance so you know you are reaching the right audience.

Also read: Top 10 PPC Tools for Advertising Campaigns

Unique Ad Ideas

17. Design vehicle wraps

You can advertise your product by putting a vehicle wrap on your car or truck.

Vehicle wraps can be:

  • Attention-grabbing
  • Cost-effective
  • Non-disruptive
  • Your local community will be targeted
  • Great exposure

18. Design Street Art

Street art allows you to communicate your brand’s unique and powerful message to the public. This art not only attracts members of the local community but also draws tourists to your company.

You might get more exposure if your audience takes pictures of the artwork and shares them on social media.

19. Create an Immersive Experience

Immersive advertising immerses the audience in an entirely new experience that will last a lifetime. They will have a completely different perspective on your brand and products.

Caribou, for example, set up a bus stop that was heated to promote their hot breakfast sandwiches. This was not only effective in advertising but also kept commuters warm.

20. Try 3D Designs

Creating 3D advertising allows you to grab users’ attention that they might not otherwise have. These Advertising Ideas can be either sculpture, billboard extensions, or digital.

New digital technologies have been used by advertising professionals to make images appear in 3D without the need for glasses. These ads are more engaging and have a more realistic feel, which draws customers in.

21. Incorporate the Environment

Advertising in your local environment will help your product stand out to a wider audience.

Take a look at Apotek’s Subway Ad, which they launched to promote new “hair-raising” products. The woman’s hair moved along with the wind as the subway passed the screen.

Morning commuters were attracted to this interactive experience, which made the advertisement come to life.

22. Podcast advertisements

Although podcast advertising is still relatively new, these ads have proven to be very effective. 61% of podcast listeners reported that they purchased something after hearing about it in a podcast advertisement.

Podcast ads can be used by brands, bloggers, authors, and startups to promote their products and services. Spotify provides step-by-step instructions on how you can get started.

23. Place an emphasis on social issues

Although this strategy may be controversial, your audience will still notice it. To make your message more impactful, you can use powerful visuals.

The Moms Demand Action group is responsible for the below advertisement. Their mission was to raise awareness about gun violence in schools and to demand that children be protected.

24. Try AR

Augmented reality is a new and highly effective way to increase your advertising campaigns. Augmented reality allows you to immerse your target audience in a completely new environment and allow them to interact digitally with your products.

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This strategy was used by Ikea to allow customers to see how their furniture would look in their homes. Customers can then experiment with different options and pick the one that suits them best.

25. Take advantage Of cute animals

It can be difficult to find a common ground with your target audience. However, a few brands have succeeded in this area. Your target audience will find value in an ad if it features an image they enjoy.

Target, for example, uses Spot the bull terrier from their rescue to be their star in commercials and support their advertising campaigns. People love dogs so they can increase their chances of people associating their brand with that feeling.

Also read: Top 30 Fashion Marketing Tips and Ideas

26. Utilize Guerrilla tactics

Guerrilla Advertising is focused on low-cost marketing strategies that deliver maximum results. To draw customers in, the campaigns use surprise.

These ads can be outdoor, indoor, experiential, or even include an event ambush.

Advertising is an important part of any marketing strategy. It can help you reach your target audience with targeted messages. To determine which advertising strategies are most effective for you, consider the goals of your campaign.

Product Ad Ideas

27. Create a brand ambassador program

Your company selects brand ambassadors to help promote your product. They also get perks from your company. Because their lifestyle matches your target market, people are chosen. An example would be an athlete who is a brand ambassador of Celsius.

Celsius has an ambassador program that rewards loyal customers and offers them perks for advertising with them at a very low cost. Similar to sponsorships, but with a different purpose.

28. Publish an advertorial

Advertise your products in a sneaky way by publishing an advertorial. An advertorial is an advertisement designed to look like editorial content. This type of advertising is more valuable to customers because it uses customer testimonials and puts the product into use.

L’Oreal Paris published an advertisement for Seventeen magazine, to show all the different ways they can create a unique look with their new Studio line products.

29. Facebook ads

Facebook ads can be used to reach your target market directly through their feeds. This will ensure that your product is reaching the right people.

LMNT is a product that targets runners and people who are health-focused that seems to be healthier than other sports drink alternatives.

30. Create a contest

To promote your product in an innovative way that is valuable to customers, create a contest. To make your contest unique, you can use it as a product marketing strategy.

Bubblr has created the boost-your-future contest. This allows you to submit a video explaining how you would use the prize money to “boost” your future.

31. Use your logo In creative ways

Change your logo and use it in a different way to promote your product and different Advertising Ideas.

Hinge is a dating app that encourages people to delete it because they have found happiness there. This advertisement shows the dismantled Hinge logo and a happy couple to symbolize this idea.