Website visitors today expect a quick and efficient user experience, with no site performance or delays. High traffic volumes and websites with global reaching websites mean website managers face the problem of slow page loads and added latency, which can lead to lost customers. This can lead to lost business.

According to WebSiteBuilderExpert.com, 1 in 4 site visitors would abandon a website that takes more than 4 seconds to load. According to Unbounce.com, 46% of website visitors will not visit poorly-performing websites. Website managers and businesses who rely on their websites to succeed need a strong Content Delivery Network (CDN). Here are ten reasons why.

Why Use a CDN

CDN is used by many top brands and websites today because they provide content to global audiences and require a fast way to deliver it. BuiltWith shows that 41% of the top 10,000 websites use a CDN. We can see that the number of the top 100,000 websites using a CDN drops significantly, which is not necessarily good. In most cases, even small businesses don’t know how much a CDN can help them.

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Improve your engagement

More conversions can be achieved by having a faster website speed and responsive websites. As little as a one-second delay in page loading can decrease customer satisfaction by 16%.

Slow page loading times

Unbounce reports that ‘Nearly 70%’ of consumers believe page speed has an impact on their buying decision. Slow page loads are not only unacceptable for website visitors but also one of the most important factors in search engine optimization.

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Site slowdowns due to large files and content

Sites with large files and content will undoubtedly slow down and affect performance. A CDN uses compression, caching, and content optimization to reduce file size and bandwidth usage in order to reverse the negative effect on your site’s performance.

Out-of-date content

Incorrect content can cause confusion and be a detriment to potential customers. Advanced caching techniques and policies, such as Cache Purge by CDN, will ensure that dynamic contents are kept up-to-date and fresh.

Prevent downtime

Website downtime can be caused by a cyber attack, spikes in traffic, or any other reason. It is extremely frustrating for customers and costs businesses hundreds of millions in lost revenue every year. With the right security measures and performance enhancements, website downtime can be avoided.

Inadequate geographical reach

International site visitors may not have any problems accessing your website. However, performance issues may arise from the server’s location. This problem can be avoided by using a CDN to locate the content closer to the user.

Optimize Search Engine Optimization (SEO)

Page load speed is an important factor of SEO. Google places a high value on speed in ranking search results [Search Engine Journal], which gives faster sites an advantage over slower sites. Optimizing your website using a CDN will improve your online search ranking.

Manage peaks in traffic volumes

You never know when your website will see a spike in visitors. Your website must be able to handle the spike without affecting normal performance when it happens. Imperva CDN can help you avoid this problem by providing business continuity through load-balancing techniques, virtual Waiting Room functionality, and other load-balancing features.

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Scalability and lower costs

Imperva caches a lot of your content on edge servers. This takes the load off the origin server and lowers overall bandwidth usage. Your website will be easier to manage and scale because a large amount of traffic is routed through the CDN.

Security

Your website will not be protected against security threats no matter how optimized your content is, the latency, or the performance. A CDN that offers security and performance in combination is the best way to improve the resilience of your site and provide a secure and fast experience for customers.